Outreach is an important skill to build when you’re creating a club. Fundamentally, your goals in doing outreach are to:

1. Make people ask themselves the question “why is this a club that I should pay attention to?”
2. Give them a high-quality answer to that question.

Doing highly effective outreach can be hard, but it often has a power-law distribution: you might try ten things that don’t work very well, and the eleventh one might work far better than the previous ten combined. Don’t get discouraged, learn from feedback, and continue iterating!

(Note: “pubbing,” short for “publicizing,” is another word for “doing outreach” — we’ll be using them interchangeably here.)

Methods of outreach

We’ve listed out some concrete sources of outreach below.

Resources

• How to: do email effectively
• Email templates
• Graphics templates
• How to: website (& template)

List

• Your club

  • Your club’s email list
  • At your club’s events (e.g. pubbing when the next meetup is — see this great essay for more tips)

• Other clubs that have similar relevant interests (e.g. poker club, quant club, finance club)

  • Their email lists
  • At their events — you can ask to give a short pitch for your club or an upcoming event, or even do a combination event between your club and theirs

• Social media

• Tabling

  • Club fairs
  • In parks, common areas, etc

• Posters & flyers

• Classes & professors that have similar relevant interests

  • During class

    You can ask professors if you can give a short pitch at the beginning of class for an event, or for your club overall.

  • Notifications

    You can ask professors to send out a notification (email, Canvas message, etc) about an upcoming event, or for your club overall.

• Buying ads in your school’s newspaper